In the festivals and events business, as in any business, to reach our highest levels of success we are encouraged to go the ‘extra mile’…often defined as the distance between Good and Great. We invite you to join us where that ‘extra mile’ officially begins: The 57th Annual International Festivals & Events Association (IFEA World) Convention Opening. Where global industry leaders come together to share their creativity, best practices and a world of experience. Where geographic and virtual barriers are erased. Where new conversations result in new possibilities and unlimited opportunities. Where every seminar, every experience, every new idea and every new contact is another stop along that ‘extra mile’ that will help ensure the success of your own event(s).