This is a session about the CREATIVE process ... about CREATIVE methods that can be used immediately by you and your organization to generate ideas. Almost everyone is familiar with basic "brainstorming," but do you actually know the process? You may have worn the "6 Thinking Colored Hats" or engaged in a "Power of 3" exercise to come up with better ideas, but your festivals are probably lacking the creative "Turbulence of Élan Vital" or the touch of "Katy Perry's Love Bi-Polar." If this conference was the Land of OZ there would be educational sessions for the Dorothys seeking the vision of a yellow brick road; Lions needing a dose of courage in these tough economic times; Tin Men hoping to instill a strong heartbeat into programs; and this session, for Scarecrows, who are in search of a more creative brain.